The European Parliament adopted its position on the Green Claims Directive establishing rules for validating voluntary green claims. During a press conference, co-rapporteurs MEP Cyrus Engerer (S&D/Malta) and MEP Andrus Ansip (RE/Estonia) explained that the directive targets greenwashing and protects the environment, consumers, and businesses that concretely contribute to the environment. Key provisions of the adopted text include:
- mandating verification of green claims by accredited third-party conformity assessment body
- prohibiting claims solely based on carbon offsetting
- imposing penalties of up to 4% of annual turnover for companies engaging in greenwashing practices
Following the EU elections, the new EP will be tasked with further advancing this file.
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